Terms of Use

About White Clay Digital

White Clay Digital is an informal business name used to provide B2B SaaS, digital services, and automation support to local businesses. It is not currently a separate legal entity such as an LLC or corporation. In these Terms, "White Clay Digital," "we," "us," and "our" mean the person or team operating this website and services under the White Clay Digital name.

Use Of Our Website

You may use our website and publicly available materials for lawful business purposes only. You agree not to misuse the site, interfere with its operation, attempt unauthorized access, submit harmful code, scrape the site at unreasonable volume, or use the site in a way that violates applicable law or another person's rights.

Services And Engagements

White Clay Digital offers digital strategy, local business response analysis, B2B SaaS, software automation, website, marketing, and related consulting services. Our services may help local businesses detect missed calls, send automated SMS replies, collect lead details, route conversations, connect to calendars or CRMs, and report on customer response activity. Any paid work, deliverables, timelines, fees, ownership terms, or service-specific obligations may be governed by a separate written proposal, statement of work, invoice, order form, or agreement. If a separate agreement conflicts with these Terms, the separate agreement controls for that engagement.

Client Responsibilities

If you use White Clay Digital services for your business, you are responsible for your business operations, customer relationships, offers, appointments, services, staff response, and use of the leads or messages generated by the service. You are also responsible for providing accurate business information, keeping account credentials secure, reviewing automation settings and message content, and making sure your team monitors and responds to customer conversations when human follow-up is needed.

SMS And Communications Compliance

Some services may send SMS, email, calls, or other communications on your behalf, such as an automated text to a person who called your business and did not reach someone. You are responsible for using those services in compliance with laws, carrier rules, platform requirements, industry guidelines, and customer permissions that apply to your business and message program.

You agree not to use White Clay Digital services to send spam, deceptive messages, unlawful marketing, harassment, or messages to people who have not provided any required consent or who have opted out. You must honor unsubscribe, "STOP," do-not-contact, and similar requests. We may suspend or limit messaging workflows if we believe they create legal, deliverability, security, platform, or reputational risk.

Information You Submit

You are responsible for the accuracy and legality of information you submit through our website, forms, calls, emails, or other channels. You represent that you have the right to provide that information and that it does not violate any confidentiality obligation, privacy obligation, intellectual property right, messaging rule, platform policy, or law. This includes business customer, lead, caller, and CRM data that you provide or connect to our services.

Automation Limits

Automation is designed to support your customer response workflow, not replace your responsibility to operate your business. Automated missed-call replies, lead capture messages, routing rules, AI-assisted content, reminders, and similar tools may be delayed, filtered, blocked, misunderstood, or unavailable. You should review workflows, test message content, monitor conversations, and provide timely human follow-up where appropriate. The services should not be used for emergencies, urgent safety matters, or regulated communications that require professional review unless a separate written agreement says otherwise.

No Guaranteed Results

We may provide observations, estimates, recommendations, benchmarks, software, or marketing and operational guidance. Business outcomes depend on many factors outside our control, including market conditions, customer behavior, implementation quality, team response, budgets, phone carriers, message deliverability, and third-party platforms. We do not guarantee revenue, recovered customers, leads, rankings, bookings, conversions, response rates, delivery rates, or other business results unless expressly stated in a separate written agreement.

Intellectual Property

The White Clay Digital name, logo, website, text, graphics, designs, software, workflows, reports, and other materials are owned by White Clay Digital or its licensors and are protected by intellectual property laws. Except as permitted by these Terms or a separate written agreement, you may not copy, modify, distribute, sell, lease, reverse engineer, or create derivative works from our materials.

Third-Party Services

Our website and services may reference, link to, embed, or integrate with third-party websites, forms, analytics tools, software, hosting providers, telephony providers, SMS carriers, CRMs, calendars, communications platforms, payment processors, or other services. We are not responsible for third-party content, availability, security, terms, privacy practices, fees, message filtering, carrier blocking, delivery failures, outages, or performance.

Privacy

Our collection and use of information is described in our Privacy Policy. By using our website or services, you acknowledge that we may process business, account, caller, lead, message, and automation data as described there and in any applicable service agreement.

Disclaimers

The website and general materials are provided on an "as is" and "as available" basis. To the fullest extent permitted by law, White Clay Digital disclaims all warranties, express or implied, including warranties of merchantability, fitness for a particular purpose, non-infringement, accuracy, availability, and uninterrupted operation.

Limitation Of Liability

To the fullest extent permitted by law, White Clay Digital will not be liable for indirect, incidental, consequential, special, exemplary, or punitive damages, or for lost profits, lost revenue, lost data, business interruption, or loss of goodwill arising from or related to your use of the website or services. Our total liability for claims related to the website or services will not exceed the amount you paid to White Clay Digital for the service giving rise to the claim during the three months before the claim arose, or one hundred dollars if no paid service applies.

Indemnification

You agree to defend, indemnify, and hold harmless White Clay Digital from claims, damages, losses, liabilities, costs, and expenses arising from your misuse of the website or services, your violation of these Terms, your submitted information, or your violation of law or third-party rights.

Changes And Availability

We may update, suspend, or discontinue any part of the website or services at any time. We may also update these Terms from time to time. The updated version will be posted on this page with a revised date. Continued use after an update means you accept the revised Terms going forward.

Governing Law

These Terms are governed by the laws that apply to the person or team operating White Clay Digital and to your use of the website and services. Nothing in these Terms limits rights or obligations that cannot be limited under applicable law.

Contact Us

Questions about these Terms can be sent to White Clay Digital at [email protected] or 302-650-8959.